One of the problems with being a businessman and a writer is that occasionally one asks a business related question about something that you are not supposed to ask a business question about. I am guilty of doing such nonsense, despite knowing that I shouldn't. It is one of the reasons that I am barred from ever being a true Golden Dawn leader.
So one of my ongoing questions is "How big is the market for Golden Dawn?" In other words, how many potential buyers are there for Golden Dawn articles and books? Perhaps membership in the Orders also? (That last question is really not a concern of mine because...well, can you picture yourself joining an Order that I might have significant voice in?)
One of the yardsticks that I am using to try to gauge this potential market are the membership numbers of the various Yahoo groups. Now note that I am just posting the numbers today; I am not going to talk about how fuzzy the numbers are (I was, but my wife just changed the schedule---I am also kicking the second part of my Ouija ponderings to another day---sorry).
I have put the following list in order from highest membership number to the lowest---this is for convenience only; it is not a statement about the relative merits of the yahoo forum in question or the amount of activity that the forum generates (trust me, at least one person does not want to hear my rant about numbers and churn not being a true indication of a group's worth).
Hermetic Order of the Golden Dawn: International Golden Dawn Forum "operated ny the Hermetic Order of the Golden Dawn, the Outer Order of the Rosicrucian Order of Alpha at Omega" [David Griffin]---membership, as of this afternoon, 9527.
Golden Dawn Forum World Wide: Golden Dawn Mystical and Magical Study "provided as a service of the Esoteric Order of the Golden Dawn" [Robert Zink]---membership 8655.
Magical Working Group: Golden Dawn Magick and Self Initiation "a forum for the teaching and dissemination of the concepts of the Golden Dawn Tradition and Self-Initiation of Magic as revealed by Israel Regardie and the Ciceros" [base textbook is Self-Initiation into the Golden Dawn Tradition by Chic and Tabitha Cicero]---membership 2097.
Golden Dawn Group: O.G.D. "public forum of Pat Zalewski and the Horus Temple of the Order of the Golden Dawn" [Martin Thibeault]---membership 1357.
Hermetic Order of the Golden Dawn [underscores between words] "a free magazine dedicated to the Western Esoteric Tradition" [discussions are strictly limited; it is mainly an announcement list for upcoming books, articles and events]---membership 955.
Golden Dawn Fr [French]: l'Ordre Hermetique de l'Aube Doree [a Golden Dawn forum for those people who speak French]---membership 339.
Secret Sanctuary of Golden Dawn---membership 297.
Inner Order Group "extension of the [public forum] of Pat Zalewwski, yet is restricted to the members of various Inner Orders worldwide"---membership 27.
For those who want my quick ballpark estimate, I am guessing based on these membership figures that the potential Golden Dawn market is only a thousand people. As I said, I will go into my reasoning and distrust of the higher numbers later. And if you only want to sell to verified Inner Order members, the market is only about 25 people worldwide.